Super Shy

Lore & Background

Following the release of *OMG* in January 2023, ADOR CEO Min Hee-jin revealed NewJeans was preparing a new album. In April, Min stated in an interview with *Billboard* that the group had finished recording earlier that month. ADOR announced in June that NewJeans would release their second extended play, *Get Up*, on July 21, 2023, featuring six songs including the triple title tracks "Super Shy," "ETA," and "Cool With You," along with the prologue song "New Jeans." In an interview with *Rolling Stone*, member Hanni described the upcoming tracks as "fresh," saying the EP "definitely has a lot more variety to offer, in not just genre of music and dance style, but what we are striving to express and show to you." "Super Shy" was composed by Erika de Casier, Kristine Bogan, and Frankie Scoca, who also served as producer. The lyrics were written by de Casier and Bogan along with Gigi, Kim Dong-hyun, and NewJeans member Danielle.

In Their Own Story

Two days before the release, ADOR posted a video teaser on YouTube Shorts featuring the instrumental version of the song in the background and showing NewJeans' official light stick, the hashtag "ImSuperShy," and the release date. In an accompanying press release, they presented "Super Shy" as the perfect song for the summer. It was released by ADOR for digital download and streaming on July 7, 2023. NewJeans promoted the song in partnership with YouTube Shorts through a dance challenge released under the hashtag "ImSuperShy." For the campaign's design, YouTube won silver at the 2024 Clio Music Awards. NewJeans performs "Super Shy" with 20 backup dancers. They first showcased this performance, along with the song "New Jeans," on the South Korean *Music Bank* show on July 14, 2023. They also performed both songs on *Inkigayo* on July 16, 2023. NewJeans appeared on *Music Bank* to perform all three singles from *Get Up* on July 23, 2023, the day of the EP's release.

Reader's Guide

Directed by Shin Hee-won, the music video features NewJeans flash mobbing in Lisbon, Portugal. The musical-style video starts with Danielle riding a red bicycle through the streets of Lisbon to go meet the other members in a park. Later on, they notice that an exercise group is dancing to "Attention" and soon join them to perform "Super Shy," prompting flash mobs in squares, parks, streets, and markets. Created by Black.Q and Eunju Kim, the choreography is based on waacking and purposefully includes simple movements. In the video, NewJeans are dressed in a youthful style, donning hairstyles like bleached blonde hair and bangs, and wear cheerleading uniforms and tennis skirts. David Renshaw of *The Fader* noted the influence of filmmaker Wes Anderson's visual style throughout the video. The song won six first place music program awards, including a triple crown on *Inkigayo*.

Did You Know?

• "Super Shy" was NewJeans' third number-one hit on the South Korean Circle Digital Chart.
• The music video was filmed in Lisbon, Portugal, and features the group flash mobbing in various locations.
• The song debuted at number two on the Billboard Global 200, becoming NewJeans' best-performing song on that chart.
• NewJeans promoted the song through a YouTube Shorts dance challenge under the hashtag "ImSuperShy," which won silver at the 2024 Clio Music Awards.
• The choreography, created by Black.Q and Eunju Kim, is based on waacking and includes simple movements.